If you really want to get more clients then Denver is a great location. There are so many people moving into Denver everyday it is ridiculous. Just look around and you’ll see giant apartment complexes popping up on just about every corner! But if you really want to be successful, you need more than an ideal locale.
Because there is so much solid traffic in Denver you better believe that competition will be through the roof. We aren’t the first one with the idea of doing this! Therefore, results won’t be easy to come by and you will have to be committed for the long haul. Here are some things to keep in mind as you begin the journey.
Know what you are getting into
When choosing your consultant you simply must have a list of qualifying questions. One of those should have something to do with expectations. After all, in this field, you do not get results over night. This is especially true if your domain is only a few months old. If you have a new domain and someone tells you they can get you on the first page in a month or two, run for the door!
Not all keywords are created equal and this will also determine how long it will take to get results. You also need to have an idea of how many people will visit your website as a result of getting on page 1 of Google. If there just isn’t enough people searching for your terms, you may not be able to break even. Knowing this will keep you from being surprised and help you practice patience throughout the process.
Pay-per-click is a real option
Some people think PPC is only for giant corporations with money to blow on advertising, but that isn’t necessarily true. It can be a great option for advertising your business. It is actually a good way to place ads because you don’t pay unless someone actually clicks on the link to your website. With many ads you have to pay just for placement and some people may never even click.
The only downside of this method is that you will be missing out on over half of your target audience. Why is that? Reports vary, but it is estimated that around half of users click on paid ads (see one report here). That means over half of people will skip right past you ad to the organic results. Still you can get immediate results using this method which is why it is such a great option.
Think outside the box
It can be easy to be so focused on Google that you forget that there is an endless supply of sites where you could also be getting visibility. Think YouTube and social media and weblogs. You can even contact owners of other sides to see if they will accept a piece from you promoting your business. You could even consider social media marketing, but that is worthy of its own post.
Your focus should always be on bringing in more traffic and you should think long and hard about how to do that. After all, the more traffic you get the more money you will be taking in. Get creative and have fun. The opportunities really are endless!
You can do it
It may seem overwhelming when you first start, but the key is to stay focused and not give in to negative self talk. Whenever you have doubts, ignore them and keep going. Take action every day and before you know it, you’ll be right where you want to be. Now get out there and get some new customers!